Momentum and Lethargy
Experimental; Typography
Designer: Brennan Seedhouse
Tools: Adobe Illustrator; Canon LiDE 400
Fonts: Nathalia; Times Now
Year of Copyright: 2024
Momentum and Lethargy is a coming-together of opposites: the upright and rigid serif type with the fluid script; the overlaid French word atop the English; "Lethargy" as a lack of energy or inactivity, while "Momentum" signifies forward movement and progress; the subtle greyscale contrast between the lighter and darker shades of grey. The act of typographic experimentation bolsters the innate curiosity that sparks my drive to create, and in doing so, fuels my practice. Momentum and Lethargy stands alone as a project because of its experimental nature, aesthetic success, and reaffirmation of curiosity.