Habitat Coffee Co
Adverts; Packaging; Miscellanious
Packaging Desinger: Brennan Seedhouse
Tools: Adobe InDesign, Illustrator, Acrobat
Construction: Varied Sizing
Years of Creation: 2024
Habitat Coffee Co required numerous marketing adverts and a custom packaging design for their past annual caffeine-based advent calendar, including: box, wrapping, stickers. The design process of the specialised print packaging was intertwined with advocating for the capacity of design to increase profit while constrained by a small budget. This advocacy led to low production costs from local printers, added focus on the product experience influenced by its textural design, and set an internal record-breaking number of product sales. The resulting adverts and packaging embraced the brand's rough-edged, eye-catching tone.