Graphic Design; Art Direction.
Social Media Marketing; Rendering
Graphic, 3D Designer: Brennan Seedhouse
Tools: Blender; Adobe Illustrator; Photoshop
Construction: Digital, 2000px
Date of Creation: 2021
RAD Magazine partnered with Daydream to launch a contest for students to design a custom packaging label for a product whose profits would be donated to Vibe Arts. I pitched, rendered, and designed the promotional visuals for the brands alongside their Marketing Departments.
The partnership challenged me to create eye-catching visuals that blend the identities of two established brands. The layout structure is, in part, inspired by a soda can label while maintaining the aesthetic sensibility of the magazine. Meanwhile, the renders hold Daydream's playful sense of surrealism. The outcome is a dreamlike environment fit for creative exploration.